Understand how lean startup principles are applied to enterprises. This workshop is designed to show you how to move fast, find customers, and exploit uncharted market opportunities by following lean startup best practice and nurturing a lean innovation ecosystem in your own company. The stepping stones that you need will be laid out across 10 workshop modules.
Learning outcomes for this workshop
1. Practical understanding on how to apply lean startup in the enterprise through principles, methodologies, and case studies
2. Learn how to get out of the building and talk to customers, and come back with actionable insights for your new idea
3. Understand what it really means to reach Product/Market Fit and how to build Minimum Viable Products through rapid experiments
Who is teaching this workshop
Tristan Kromer helps product teams go fast.
As a Silicon Valley based lean startup coach, Tristan works with product teams and innovation leaders around the world to apply lean startup principles to teams and innovation ecosystems.Tristan designed lean startup programs such as the Build or Die Bootcamp for TechBA (Mexico) and the Lean Reactor (Belgium) in addition to being part of Luxr whose Core curriculum has been used by 13 accelerators internationally including Singularity University, 500 Startups, & the United States White House Innovation Fellows.
He has worked with companies ranging from early stage startups with zero revenue to established business with >$10M USD revenue (Kiva, StumbleUpon, Pearl) to enterprise companies with >$1B USD revenue (Swisscom, Pitney Bowes).Tristan regularly speaks and gives workshops internationally with organizations such as the Stanford Center for Entrepreneurial Studies & D-school, Global Product Management Talks, Lean Startup Machine, General Electric (GE), and more.
With his remaining hours, Tristan volunteers his time with Lean Starutp Circle, a non-profit grassroots organization helping to develop innovation ecosystems with meetups in over 80 cities around the world.Originally from New York City, he has lived in Germany, Switzerland, Taiwan, Vietnam, and currently resides in San Francisco, USA. Read Tristan's Blog here: http://grasshopperherder.com/
3-day Hands-on Workshop
November 13-15, 2014:
Day 1 - Why Lean Startup Matters for Your Enterprise
Innovation can save your company, or kill it.
This is not a step by step guide to implementing the latest buzz words that can lead to short term gains and long term catastrophe. Changing the fundamental practices of your company can’t be done by recipe. Lean principles can be applied by product teams, but also within change management to design an innovation ecosystem.
On this day you will learn:
Module 1 - Lean in the Enterprise
Overview of lean startup principles, methodology and case studies.
Module 2 - Stakeholders, Angels, and the Brand Police (Common pitfalls)
Explore different enterprise and government environments that pose challenges when implementing lean startup practices.
Module 3 - Customer Persona & Segmentation
Create effective customer segments that allows teams to focus on early adopters of their product and begin the customer discovery process.
Day 2 - New Ideas & Customer Discovery
You’re delusional. And that’s not a bad thing.
You’re trying to encourage entrepreneurship and innovation in your company and you have to dream big, push boundaries, and change the world. But at the end of the day, a customer has to pay for your product or you won’t have a business. Your success depends on those customers, who don’t always do what you expect.
On this day you will learn:
Module 4 - Value Proposition Design
How to design a value proposition hypothesis and use cases based on their early adopter customer persona.
Module 5 - Early Channel Hacks
Covers initial channels to reach customers and conduct field research.
This module is split into B2B and B2C channel hacks to provide focused knowledge relevant to each type of startup.
Module 6 - Customer Discovery & Interview Techniques
Teams practice qualitative research techniques to gain market insight and empathy prior to creating product specifications.
Day 3 - The “Holy” Grail: Product/Market Fit
Big , bold, risky, ideas require small steps forward.
Some ideas have technology risks, some have eco-system risks, some risk being crushed by 500 lbs gorillas in the industry, but all ideas have Product / Market Risk. If you build it, will they come? Take your big idea and break it into a series of small steps to test Product / Market Fit with a Minimum Viable Product. But, of course, it starts by getting out of the building.
On this day you will learn:
Module 7 - “Out of the Building” Interviews
Teams conduct qualitative interviews with customers.
Module 8 - Experiment methods
An overview of various experimental methods available, when to use them, and the possible biases of each method.
Module 9 - Metrics & Product/Market Fit
An overview of vanity vs. actionable metrics, AARRR metrics, & how to identify relevant metrics for experiments.
Module 10 - (Re)-Inspiration
Take a step back for a good hour or so. A lot of topics were covered over the last three days. Let’s look at original conversation on “Lean in the Enterprise” with fresh eyes.
VENUE:ANJE, Casa do Farol, Rua Paulo Gama, 4160-006 Porto
HOUR:09h30 - 19h00
PRICE:1.739,00€ per Entreprise (maximum 3 persons).
699,00€ per Individual Attendees. Fee includes workshop material, diploma, lunch and coffee-breaks.
• For the registration to be formalized, a proof of payment must be sent to email@example.com.
• Payment must be made by bank transfer, before 13-11-2014;
• Minimum attendance of 90% is required for certificate issuing.
• Executives should bring their own computer.
• Workshop will be held in English.
• To register in the workshop: